Pixel Implementation Guide

*You can find Facebook's full Pixel implementation guide here.

Unified Pixel

Facebook now offers a "Unified Pixel” that allows marketers to combine their website Custom Audience pixel and conversion pixel into one. This will allow SocialCode to both track and optimize.

How it Works:

• One pixel code to be placed on header and footer of all pages
• Pixel load time is much faster, which will help to prevent any potential conversion drop off
• Track standard and custom events by modifying pixel code on desired pages
• Track page views and all conversions through one pixel
• Reporting is automatically broken out by all standard and custom events
• Audiences can be made off of any URL within the site, without separate pixels needing to be placed

Standard & Custom Events

Facebook offers standard events, with the option to create your own custom event that can track different types of conversions across your website.

How it Works:

Standard and Custom events can be added to the pixel code, and live on URLs where these events should happen

• Standard: Tracks consumer actions pre-loaded by Facebook
• Custom: Tracks any customer actions not preloaded by Facebook (i.e. completed survey after purchase).

You cannot edit or delete any standard or custom events (other than removing them from your code)